Ask yourself
- What’s the one thing my app does really well?
- Why would someone use it every day?
- Why and when would someone share it with a friend?
Audience fit
Base users are social, onchain-native, and interested in creating, earning, trading, and connecting.
Successful apps
- Help people earn (e.g. rewards, yield, creator income)
- Help people create (e.g. minting, designing, storytelling)
- Help people have fun (games, collectibles, quizzes, social experiences with onchain elements)
- Are simple, easy and satisfying to use
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Have low friction onboarding — avoid:
- Collecting personal info (address, phone number, etc.)
- Requiring upfront deposits or complex setup steps